The birth tourism market offers maternal healthcare services to international expectant mothers who travel to specific countries to give birth. These mothers seek citizenship and other legal benefits for their child by giving birth in the destination country. Countries like the United States allow automatic citizenship rights to babies born on their soil, attracting many international expecting mothers every year. The birth tourism industry provides prenatal, delivery, and postnatal care to hundreds of foreign clients annually. Services like accommodation, translators, and legal/documentation assistance are also offered.
The global birth tourism market is estimated to be valued at US$ 425.8 Mn in 2024 and is expected to exhibit a CAGR of 6.3% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players operating in the birth tourism market are Memorial Healthcare System, Texas Medical Center, Cleveland Clinic, Johns Hopkins Hospital, Mayo Clinic, Cedars-Sinai Medical Center, Massachusetts General Hospital, NewYork-Presbyterian Hospital, Fortis La Femme, Lilavati Hospital and Research Centre, Motherhood Hospitals.
Key players operating in the birth tourism market provide superior medical facilities and customer service to attract more foreign clients. Their dedicated birth tourism packages and global networking help source clients from Asia, Latin America, Middle East, and Africa.
Growing demand: More countries are adopting citizenship laws based on birthplace which is fueling the global for Birth Tourism Market Demand. Also, availability of affordable packages and perceived better economic prospects in western nations drive the industry’s growth.
Global expansion: Leading healthcare providers are expanding their birth tourism operations globally through franchising and international tie-ups. This allows them to tap new foreign markets and cater to a wider client base from around the world.
Market key trends
One of the key trends in the birth tourism market is digital and social media marketing. Industry players extensively use online platforms like Facebook, YouTube, and travel blogs to promote their services among target international audiences. Video marketing testimonials, virtual tours, and customized digital packages help generate greater awareness. This trend allows the organizations to cost-effectively reach a global customer base and strengthen their global presence.
Porter’s Analysis
Threat of new entrants: Difficult for newcomers due to high initial investments required for proper infrastructure and facilities.
Bargaining power of buyers: Limited due to uniqueness of services offered and less transparency related to prices.
Bargaining power of suppliers: Low as there are many mid-level hospitals and clinics willing to collaborate.
Threat of new substitutes: Minimal as there are limited substitutes for the core services offered.
Competitive rivalry: Intense among major players to attract more customers through expansion of service portfolio and enhancement of patient experience.
Geographical Regions
North America accounts for the largest share in terms of value owing to growing opportunities in countries like the United States. The United States permits birthright citizenship and has become a major hub for Birth Tourism Market.
Asia Pacific is expected to witness fastest growth during the forecast period. Countries like India, China, Thailand, and Singapore are emerging as promising destinations for birth tourism. Factors such as low-cost treatment options, availability of qualified medical professionals, and ease of visa procedures are driving growth. Medical tourism is heavily promoted by governments in the region to boost foreign exchange earnings.
Europe holds significant share with countries such as Turkey, Greece, and Cyprus popularizing birth tourism. Growing infrastructure, trained staff, and technological advancements are bolstering prospects. Additionally, presence of diverse cultures and scenic locales attracts expectant mothers.
On the other hand, the Middle East and Africa are projected to offer untapped opportunities for key players given increasing medical expenditures and availability of quality healthcare facilities meeting international standards. Overall, the market is expected to grow steadily with rise in cross-border travel and preference for international delivery.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
