The global computer keyboards market plays a crucial role in providing input to personal computers and is an integral part of the PC peripheral ecosystem. Computer keyboards facilitate the users to enter text, characters, and command instructions into computers. Mechanical switches beneath the keys help in conveying the key presses to the computing device. Contemporary keyboards not only enable text input, but also come equipped with additional features such as customizable backlighting, programmable keys, wireless connectivity, and integration with smart devices. Major keyboard manufacturers are focusing on adding features such as Internet connectivity, built-in memory, biometrics, and microphone to enable advanced functionality.
The Global Computer Keyboards Market is estimated to be valued at US$ 5.86 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players operating in the computer keyboards market are Camelbak, Nalgene, Sigg, Klean Kanteen, Thermos, Contigo, O2COOL, Brita, Bobble, Vapur, Grayl, Hydro Flask, Lifefactory, Bkr, Que, Takeya, Polar Bottle, Glass Dharma, Aquasana, Corkcicle.
Key players operating in the computer keyboards market are aggressively incorporating advanced features such as integrated biometrics, fingerprint or facial recognition in keyboards. Key companies are also expanding their offerings with ergonomic, compact, and specialty keyboard designs made of dust-resistant and spill-resistant materials to cater to niche user groups.
Growing demand: Increasing penetration of computing devices globally coupled with preference for ergonomic and stylish keyboards among users is driving Computer Keyboards Market Demand. Popularity of e-learning and remote work culture due to pandemic is further fueling sales.
Global expansion: Leading keyboard brands are expanding their manufacturing and distribution networks across Asia Pacific and Middle East & Africa. companies are also focusing on customization and localization of products to better suit regional preferences.
Market Key Trends
One of the key trends gaining traction in the computer keyboards market is the integration of smart functionality. Major brands are adding WiFi, Bluetooth, and NFC to enable wireless pairing with multiple devices. Advanced keyboards are being embedded with integrated memory, Internet connectivity, and voice assistant features. This is allowing users to access cloud storage, web searches, QR code scanning, and smart home controls directly from the keyboard. The smart devices integration is expected to be a major driver propelling the Computer Keyboards Market growth over the coming years.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the computer keyboard market already has major established players. However, new technological advancements can help new companies enter the market.
Bargaining power of buyers: The bargaining power of buyers is high as there are many established brands in the market providing varied options at different price points. Buyers can easily switch between brands.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as major raw materials like plastic and metals have many suppliers globally.
Threat of new substitutes: The threat of new substitutes is low as computer keyboards are an integral part of computers and there are no close substitutes for their purpose.
Competitive rivalry: The competitive rivalry is high among major brands as they continuously invest in new features and designs to gain market share.
Geographical Regions
North America accounts for the largest share of the global computer keyboard market in terms of value. This is attributed to high adoption of desktop and laptop computers across industries in the US and Canada. Key players such as Logitech, Dell etc. have a strong presence in this region.
Asia Pacific is projected to be the fastest growing region during the forecast period. Rapid digitization of workplaces and education sector in countries like China, India is driving the demand for computers and related accessories like keyboards. Growing affordability is increasing individual purchasing capacity in these countries.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
